About TheModerator.net, An Online Magazine for Marketing Research Practitioners, Sponsored by Focus Group Facilities

ABOUT US

Welcome to TheModerator.net, an online magazine dedicated to helping you, the focus group moderator, achieve greater business and financial success.

Our focus is the crucial but rarely covered business/organizational side of moderating. In these pages, articles by longtime moderators share experiences, business know-how and trade secrets. Qualitative research users and focus group facility operators offer perspectives on the moderator community. Our goal? To provide a lively forum for the insights and information moderators should have to reach their full potential.

We strive to offer this knowledge with flair, in a tone that's concise, in-touch, and non-academic -- much like the "Executive Summary" section of a good focus group report. Moderators are by nature an entertaining bunch, and we trust you'll find this reflected in these articles.

TheModerator.net is co-sponsored by organizations serving the qualitative research industry.

Focus group moderators depend on our sponsors, and our sponsors depend on them. Whatever helps boost your success as a moderator is a plus for everyone in our profession.

We hope you’ll patronize our sponsors, and that you’ll enjoy TheModerator.net as much as we enjoy bringing it to you!

Some of our articles are written by independent contributors. To the best of our knowledge they provide accurate factual information, but opinions expressed are those of the authors and not necessarily those of the sponsors of TheModerator.net. Additionally, the independent contributors are not necessarily endorsing any of the sponsors of this publication.