Summer 2007 Edition Entrepreneur's Corner: SINGLES ANYONE? OR, YOU WIN SOME AND YOU LEARN FROM SOME WHEN YOU START AN INDEPENDENT CONSULTANCY by Alvaro Barraza, President & Founder Barraza Consulting Group Two decades of creating strategy, managing staff, navigating corporate politics... Field Management: IS A FIELD MANAGEMENT SERVICE RIGHT FOR YOU? by Janet Hunt Project Support, Fieldwork Network Times used to be much simpler. Used to be when you called someone and they weren’t home... New Skills: AN ALTERNATIVE METHOD FOR EVALUATING CONCEPTS AND POSITIONINGS by Neil Kalt, Ph.D. Director, New Methodologies, Beta Research Corporation When focus groups are used to evaluate concept/positioning statements, respondents are usually asked... Technology: USING DIAL TESTING TO BECOME KING OF THE MODERATORS by Rich Thau President, Presentation Testing, Inc. “In the country of the blind, the one-eyed man is king.” Erasmus’s bit of 16th century wisdom easily could apply to today’s world of the moderator...